How to Make it Seem Like Your Business is Everywhere (Social Media Marketing Breakdown)

An Omnipresent presence is essential for success. Especially when social media sites aren’t that trustworthy when it comes to marketing on a daily basis. So, in this module consider the two social media sites you chose in the last module and start creating content. 

Let me introduce you to a few key vocabulary terms: 

Batching Content: The act of creating social media content in advance, and schedueling it on social media, blogs, or even video. 

Social Media Engagement: Your ideal audience (we discussed then in the previous modules) commenting, liking, sharing, or otherwise interacting with your content. 

Reach: The ability for your content to stretch beyond your profile (different countries, demographics, and other accounts)

Hashtag: The pound side used on Instagram, Twitter, and LinkedIn to find new content within a certain niche. 

Instagram Business Building Intro: 

You started an Instagram business account with the goal of finding new customers and clients. It seems that the whole Instagram marketing thing is easier said than done. 

You're going to learn how a social media manager uses Instagram to get more customers and web traffic for their clients. Instagram has provided so many updates to optimize their platform for businesses. 

Small brands and large brands alike find success with Instagram marketing when they do it correctly. 

You first need to know about the platform. Do you know how to add hashtags to your stories? Did you know you can add hashtags to your bio for people to find you easier?

Do you perform proper hashtag research using a mix of hashtags your ideal customer might use with hashtags your competition is using? I didn't even cover every update and feature Instagram has for business accounts. 

There's a lot we need to cover so let's dive right in. 

Setting up a business account to find new leads

A regular profile won't give you the opportunity to look at marketing insights and profile options. Here are directions on how to set up your Instagram business account.

Now you can choose the right category to list your products or services under. For example, I'm a copywriter and social media manager so my business account is in the category of a public figure. 

You can choose from categories such as consulting, finance, marketing, and more. Just click "edit profile" and scroll down to see the list of categories. 

This makes it easier for potential customers to understand what you do and who you serve. If someone searches for a "consulting agency" your profile will pop up since you took the time to optimize it correctly. 

You want it to be as easy as possible for people to find your business account on Instagram. Optimizing your business account on Instagram means you take the time to ensure your email, phone number, and bio are correct and written in a way to lure your customers in. 

Using your Instagram business account bio to find new leads

Instagram allows you to have a short bio to introduce your business. Use industry-related hashtags but only choose one or two. You don't want your brand account to come off as spammy. 

Choose a hashtag that doesn't have millions of followers. Your account will be drowned out and it won't even matter that you used that hashtag in your bio. 

Try to go for a hashtag with 30,000 to 80,000 followers. There are enough people following the hashtag to engage with your brand but it's not so low in follower count that it isn't being used. 

You're going to need to hire a copywriter or take a class on copywriting to make your bio stand out. This is the first thing new leads read when visiting your profile so be sure to make every single word count. 

Include a call to action at the end of your Instagram bio. Make it clear and specific. Your call to action can be for:

• blog posts
• discounted products
• new products
• new services
• a link to a freebie
• subscribers for your email list
• to your Facebook group

*Attached to this module is the Instagram bio PDF. Download that and the other PDFs to get your Instagram marketing on the roll.